MUSIC: Rich Medina Schools Us on Being a Real Master of the Mix

AFROBEAT AMBASSADOR AND DJ/PRODUCER RICH MEDINA

AFROBEAT AMBASSADOR AND DJ/PRODUCER/POET RICH MEDINA AT WMC, 2010

Smirnoff’s Master of the Mix was an amazing experience for Rich Medina, who joined a handful of DJs on its first season. But, “the show today is a bit more of a reality show that happens to have DJs in it, rather than a show that challenges each DJ to be at their mechanical and instructional best, and taking popular DJs to a larger platform as craftsmen,” Medina explains on SF Weekly‘s blog, All Shook Down.

“Season One was far more about the DJ. Now, the show has become a breeding ground for people who don’t have followings beyond their regions to compete for money and increased popularity commercially,” he says in the Aug. 15 post. “I learned a great deal about myself as a DJ, and I also learned where I really stand in my peer group versus where I thought I stood prior.”

He didn’t win the coveted title, but Medina continues to enlighten the masses through his music, turntablism and vast knowledge of all things funky. Remember, this is the guy who introduced a new generation to Afrobeat in 2001, with Jump N’ Funk, “the first and most consistent US dance party dedicated to the late African musical icon, Fela Anikulapo Kuti.”

Medina covers a lot more ground in the Q&A, so read the article in its entirety here. Valuable lessons for aspiring souls.

Recommended:

Rich Medina: http://www.richmedina.com/

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