FASHION: Lur Apparel Appeals to Eco-Friendly Fashionistas

ECO-FRIENDLY FASHIONS BY LUR APPAREL

ECO-FRIENDLY FASHIONS BY LUR APPAREL

Keeping in step with Fashion Week’s launch in New York, I’m turning the spotlight today on an eco-friendly line called lur apparel, which makes affordable women’s fashions from 100 percent recycled materials. Smartly pairing style and substance, it’s a great alternative for those committed to looking good and living sustainably.

Extremely soft to the touch, all lur fashions are made from recycled plastic bottles and pre-consumer cotton scraps. And, the startup gives a portion of profits back to two non-profit, non-governmental organizations working to empower women through education, vocational training and entrepreneurship.

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As soon as I tried on the extra comfy Waterfall top, it became one of my immediate favorites. But, why not try out the line for yourself? The company is focused on eco-friendly apparel, and even shares the spotlight by highlighting like-minded companies, including some that offer handbags under $100. And, who could resist a good deal in this economy?

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Recommended:

lur apparel: http://lurapparel.com/

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