HEALTH: Up to the Challenge? #ChangeOneThing This Summer
TEENS TAKING THE LEAD
An ambitious group of New York City teens are spending their summer inspiring friends, family and the rest of us to make healthier choices by example. Food Bank for New York City launched its EATWISE Change One Thing social marketing campaign this week (July 7-Sept. 5) — spreading an important message across five boroughs via Instagram and Twitter, radio and more. Participating students will even hit the road in a revamped ice cream truck featuring an interactive video game, nutritious snacks, recipes, bottled water and prizes.
Change One Thing helps guide teens toward practical, healthy choices they can make without breaking their budget or disrupting their social lives, according to program organizers. Eating healthy, they explain, doesn’t have to mean overhauling your diet or buying expensive “health food.” It can start with just one healthy choice per day. I really like this initiative because it makes a lot of sense and keeps things simple, whether you’re 14 or 44. Take the stairs instead of the elevator in the morning. Reach for fresh fruit rather than a bag of chips. Skip the lunchtime soda and quench your thirst with a glass of water.
Hey, putting fitness first may be a lot more fun than you think! Are you up to the challenge? Look out for Change One Thing ads on buses, in stores and phone kiosks around the city. If you see them, send a pic and experience the tour with EATWISE teens using #ChangeOneThing!
Visit the following links to learn more about CookShop, the centerpiece nutrition education program offered by the Food Bank for New York City. CookShop for Teens (or EATWISE: Educated and Aware Teens Who Inspire Smart Eating) gives young people the knowledge and skills to make informed decisions about what they eat and drink and living an active lifestyle.
Food Bank for New York City: http://foodbanknyc.org/
EATWISE: A Youth Nutrition Program: http://eatwiseteens.org/